Sleek Events is a successful London-based creative agency working in the event management sector. By the nature of their business, they work with a large number of organisations and suppliers, and coordinating a consistent brand presence was becoming an issue. It was necessary for the brand guidelines manual to cover every area of importance yet be concise and easily followed. In practice, the manual must not be a set of ‘visual handcuffs’ for third-party agencies to work with. Logo application and consistency, typography, colour and balance were the key areas to cover.