Creative Photography

Alvarez Guitars Product Guide Cover Photography

While guitars inherently possess an elegant beauty, much of the imagery in the acoustic marketplace had become mundane and standard in its outlook. The goal was to redefine the visual representation of guitars, offering a fresh and contemporary perspective. Graphik spearheaded the design theme, collaborating closely with Newcastle-based photographer John Quinn to bring the vision to life. From concept to execution, Graphik oversaw the entire process, including post-production retouching, ensuring that each image reflected the desired modern yet distinctive style.