Mission Cables

Full-Range Packaging

Mission Cables, a leading North American company specialising in cabling and components for consumer electronics, sought to elevate its packaging design to reflect its global reach and commitment to quality. Tasked with a comprehensive redesign, the objective was to create packaging that could be printed and fulfilled remotely, streamlining the production process while maintaining consistency. Central to the redesign was the development of a easily adaptable typographic and illustrative style that could translate effectively across a widely diverse range of diverse products. This ensured that the packaging could be easily reproduced by multiple suppliers to uphold a high-quality finish, ultimately enhancing the brand’s presence and appeal worldwide.