Client:

Mission Cables

Category:

Branding

Mission is a US-based company producing innovative electrical components and accessories. The brief was to create a new visual style for its packaging that could be applied consistently across a wide range of products. The packaging designs often had to be produced before production prototypes were available for photography so illustration was chosen to show the product in a clean, informative way. The layout of the box had to be modern and refined as well as easily identifiable, as these products were sold both in stores and online. The design process was structured in a way that could be easily translated and simply reproduced, allowing printing to be handled remotely worldwide.
Designed in association with Paul&Sam, Newcastle.

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