Blessing Artist Series

Launch Campaign

Blessing is committed to nurturing musical talent at every stage of development, offering a range of brass instruments from student models to professional-grade options. With the launch of the new Artist Series Trumpet, the focus was on the exceptional quality and craftsmanship embodied in its high-quality bell, designed and hand crafted in the USA, echoing Blessing’s century-long heritage. A comprehensive suite of digital and print assets were designed to unveil the campaign, emphasising the instrument’s class-leading tone and vibrant “colour” achievable by the best-in-class craftsmanship. The final design included art directing new player-focused photography and the incorporation of colour effects to create visually striking imagery. From web banners to social media visuals, press advertising to display stands, every element of the launch platform was meticulously crafted to showcase the excellence of the Artist Series Trumpet.