Client:

Baeda

Category:

Cutting Room Floor

A logo design and branding project that hit the cutting room floor after 12 proofs and nearly two months of work. But you can’t win ’em all and unfortunately we just could not get inside the client’s head. This was an ongoing graphic process running in parallel with a large product design development for a launch that would have been years ahead of the competition. It still might, but we will have to wait and see. As designers, it was still a rewarding experience; out of all that adversity and angst came some bold thinking and elegant results.

Designed in association with Paul&Sam Design, Newcastle.

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