Not the biggest client in the world but a project that stood out from the rest and worked really well. The client believed strongly that the role of the housing association was to provide a sense of comfort and support to its tenants. This concept presented the sofa as an analogy for that role. The sofa was photographed in different settings – with housing association staff, with tenants and their families and on construction sites. Overall, an elegant and creative way of telling a standard story.
Annual Report. Designed, art directed and produced at LEWIS with photography by Brian Fischbacher.