Not the most elegant name for a video company but the brief was to create a new logo that could work effectively with the existing name. The new icon was originally conceived as a continuous line forming the G, working in three ‘video’ colours of red, green and blue. The G then animated continuously between those colours. Unfortunately, time and budget did not allow the logo to be fully realised. But, nevertheless, as a good logo it still works effectively in its simplest form.