With large, multi-page brochures, the aim is to produce a design that presents the product at its very best, keeping the instrument information clear and to the fore without having a layout style that become repetitious. There has to a rhythm to the pages that keeps the content dynamic and the reader interested. This was a great project to work on but the devil is in the detail, so it was necessary for all instrument specifications to be checked and double checked and all the instrument images balanced for colour accuracy. Working and printing remotely has it challenges, but now with PDF proofing, email and Skype, the proofing process allows checking and adjusting to be carried out easily and quickly from any location in the world.
Instrument product guide. 100pp, full colour, printed in US. Design, product coordination, image retouching, typesetting and artwork, final print-ready PDFs.